When writing blog posts, you need to consider their longevity.
You shouldn’t write and publish a post one day and leave it out to dry on your blog. It’s like buying clothes so that you can only wear them once. After that, those same set of clothes won’t see the light of day ever again.
In other words, you need to make the most out of the content you publish on your blog by investing in them! The goal is to attract traffic from it for as long as possible so you can convert more customers and clients in the process.
In this post, you will learn the different ways on how to increase ROI of your content so you can maximize the results that you can get from them and drive more traffic to your blog in the process.
Five ways on how to increase ROI of your content
1. Optimize content
Much has been said about SEO. Its effectiveness in driving traffic to your site from your content is as good as advertised.
Content optimization is divided into two part, the first of which is on-page optimization.
With on-page SEO, you are required to observe the best optimization practices in your content. It includes the following:
- Keyword optimization – Does the content offer more than sufficient information related to its target keyword?
- Site speed – Does your blog load fast enough to keep visitors from leaving?
- Content formatting – Are you using subheadings to organize the information in your content?
- Images with alt tags – Do you include images with alt tags that mention the keyword?
- Usefulness – Does the content provide value to readers?
These are just some of the variables that you need to control when optimizing your content. If done correctly, search engines will pick up your content and rank it on top of search results for your target keywords.
To help give a better idea on how to implement on-page optimization across your blog content, read this excellent piece by Brian Dean.
2. Promote content
It’s one thing to write your content. It’s another to promote it. Both are not inclusive of each other.
When you write content, it doesn’t mean that people will immediately flock to your blog to read it. First, they need to know that you published content so they can visit your blog and check it out.
Therefore, you need to know the best places where to promote your content. You can start by sharing them on social media. If you don’t have enough followers, you can post your blog on Facebook and LinkedIn Groups, as well as Google+ Communities. By tapping into an existing audience from a community related to your niche, you can drive more traffic to your content much easier, if not funnel more followers to your social media.
Also, you can submit your post on websites that will help you promote your content. These sites let people vote the submitted content based on its merits. You want to send to these sites and get as many upvotes as possible since they serve as social proof. The higher the votes a post gets, the more people think that it’s quality content and encourages them to read it.
For a list of sites where you can submit your blog posts, click here.
3. Repurpose content
Some people prefer listening to podcasts or watch videos instead of reading posts. And that’s fine – different strokes for different folks. Keeping this in mind, you need to find a way to appeal to your audience with acquired tastes when it comes to consuming your content.
The best way to appease them is by repurposing your blog content into different formats. For example, you can convert your post into a podcast or video. You can even recreate a post into an infographic! By diversifying the content types of a single post, you also cater to the different needs of your audience. As a result, you increase awareness about your content and brand which could lead to greater return traffic!
4. Build backlinks
The second part of SEO is off-page optimization or link building. The process of building links is arguably the most difficult aspect of SEO because you deal with uncontrolled variables. Despite your best efforts, there’s still a chance that you won’t be able to acquire the links to your post. Since it’s up to the site owner or author to enable the link on their pages, you really don’t have much control over the situation.
Therefore, it’s a matter of proceeding with link building correctly. You need to build relationships with site owners and authors so you can effectively place backlinks to your content. You can achieve this by providing value to people using your content. For example, if you want to build links in the comment section, then you need to use your blog post to help forward the discussion about the topic and make other reasons think.
Another example is guest posting. You need to write content that readers of the blog are interested in. Then link to your blog post and use it as an example or a way to explain your ideas through your content.
If done successfully, the site owner will keep the link you included in the body or the comment section. The more links you build to your content, the higher it will rank on organic search results.
5. Update your content
Over time, your post will lose value because the content contains outdated information. People value content that provides up-to-date tips and advice about the topic at hand. By taking the time to update your posts, even once a year, you can refresh your content and get it reindexed by search engines in the hopes of getting higher a search ranking for your target keyword. Also, you keep your content relevant to your target audience and continue generating more traffic in the process.
As seen from the tips above, your content is your blog’s best asset. By taking good care of your content, the possibilities of generating as much traffic as possible are endless! All you need to do is observe the following tips above on how to increase ROI of your content. Doing so will help keep your content relevant to your audience and search engines, resulting in potentially higher traffic.