Make Your Blog Faster with These 5 Tips

Website speed is getting more and more important these days.

As more people are viewing your site on mobile devices, it needs to load quickly there too—even when the user is on a slow internet connection.

Otherwise, you are losing visitors, plain and simple. And you may be losing more than you think.

Just take a look at these estimates by Google:

Just going from 1 to 3 seconds can increase your bounce rate by 32%!

And you are not just losing visitors to bounces with a slow website.

You are also losing search rankings.

Google has stated that website speed is a ranking factor. So if you care about SEO, you care about website speed.

In this post, you are going to learn 5 tips that can make your website faster today.

1) WordPress Caching

Use WordPress caching to speed up your site.

Caching is one of the biggest speed factors for WordPress powered sites.

If you don’t know what caching is, here’s a very brief and non-technical explanation:

When a user visits your site, WordPress will have to generate the page this user wants to see. This means loading different elements from the database.

Loading things from the database is slow. So caching tries to minimize this as much as possible.

If the same user—or some other visitor—visit the same page again shortly thereafter, chances are that nothing has changed.

So why load it all from the database again?

Instead, caching will store the generated page, ready to serve it again without having to do all the database loading and computation.

There’s a bit more to actual caching, but this is the gist of it.

One of the reasons why WordPress is so popular is because of all the plugins available. And for caching this also holds true.

You can see the most popular WordPress caching plugins here.

Get one of the top ones and you will most likely be able to notice the speed improvement right away.

2) Optimize your images

Optimize your images for website use.

Images are the heaviest files on most websites. According to httparchive.org, images take up more than 50% of website bandwidth.

This means that there’s a lot to gain if you can cut off just a few percentages on your images.

Even a few percents would make a difference if you have a lot of images. But with modern image optimization, you may be able to cut a lot more than that.

Image optimization can be a complicated topic, but you don’t need to know all the details to make your images ready for optimal web delivery.

Tools can do most of the work for you.

Personally, I use two tools for optimizing images on my website.

With them, I have been able to reduce image size significantly. On some pages, I’ve been able to reduce page size by a staggering 90%.

Here’s how you can do the same.

For beginners and intermediate users: Use WP Smush.

WP Smush is a WordPress plugin that integrates with your media library. In just a few clicks to can optimize most of your images for website use.

It’s simple, very effective, and free.

For more advanced image optimization: Try Cloudinary.

Cloudinary is an online web service that can optimize your images (and videos) for website use.

The service also works as a CDN for your images (meaning they will serve your images from their server).

Cloudinary has more bells and whistles than WP Smush, but this also means that the service is a bit more complicated to use.

3) Use a Content Delivery Network (CDN)

Use a CDN network to deliver website files to your visitors faster.

A content delivery network (CDN) can—as the name suggests—deliver some of your content to your visitors.

Things like images, CSS, JavaScript, pdf files, etc., can all be stored and delivered from CDN servers instead of your own website.

This can relieve your server and improve page loading speed.

Most CDNs have servers all over the world. This can significantly improve speed as visitors from around the world can load files from the closest server instead of having to connect to your website server, which may be on the other side of the world.

You may think using a CDN is advanced and for big websites only.

It was just a couple of years ago.

But that’s no longer the case. Some CDNs are extremely simple to use and can help even the smallest of websites improve their loading speed.

One of the very popular CDNs is CloudFlare (which also has a free tier service for small websites).

CloudFlare is in fact much more than just a CDN. It’s a service that puts itself between your server and your visitors and optimizes, secures and improves the connection.

I use this for all my websites.

4) Optimize HTML, CSS and JavaScript

Optimize your website code to save bandwidth and increase speed.

Optimizing the code for your website can make it smaller and faster.

There’s a couple of things you can do:

Minify the resources: computers do not care about whitespace and other unnecessary characters in the code. Minifying your files means removing these characters to make your files smaller.

If you are using CloudFlare, you can use the Auto Minify option for this. If not, you can get a WordPress plugin to help you.

Optimize: Optimizing CSS and JavaScript is a big, advanced topic. But there are some tools that can do most of the work for you.

The WordPress plugin Autoptimize can do a lot of work, including minification, caching and other optimizations.

Again, CloudFlare can also do some optimization with a tool called Rocket Loader™. It’s still in development mode and may cause issues for some websites. But if not, it can improve page loading speed by optimizing your JavaScript code.

5) Upgrade PHP to a newer version

WordPress websites run on a programming language called PHP.

And this language constantly receives updates to make it faster and more secure. Unfortunately, a lot of website hosts do not use the latest versions of PHP.

In fact, many WordPress installs run on old, unsupported, PHP versions. Which is bad. Not only speed wise but also due to security risks.

Here’s a staggering fact: PHP 5.2 is 400% slower than PHP 7 according to Yoast.

And yet some sites still run 5.2.

So if you want to improve the speed of your website server, upgrading your PHP version is a good place to gain significant improvements if you are running an older version.

How to upgrade depends on your hosting provider and you may have to contact them to hear about your possibilities.

Final thoughts

Improving your website speed doesn’t have to be complicated.

This post showed 5 different tips that can have a significant impact on your website loading speed and web page size.

Implement as much as you can and I’m confident you’ll see improvements.

Written by Mathias from thejourneyof.me, an online adventure in traffic, conversion and personal growth.

About Vishwajeet Kumar

Vishwajeet Kumar is a proud owner and author of this blog. He is a Pro blogger and digital marketer. He loves to write on topics related to technology, Marketing, Business, Internet, etc. He also loves to connect with people worldwide and help to become successful in their online ventures. You can follow him on Facebook, Twitter, Google+, LinkedIn

9 Comments on “Make Your Blog Faster with These 5 Tips”

  1. Hello
    Vishwajeet and Mathias,
    You have come with a great topic. Every website owner should have to look their website loading time because it directly impacts on SEO ranking and bounce rate as well as their blog success. No one wants to visit a website that takes extra time to load and it increases the bounce rate.

    The tips listed in this post will be very effective to make blog faster. Each tip is well explained.

    Thanks for sharing. Will share this post on my social media accounts.

    Have a great day ahead.
    Praveen verma

  2. Hello Vishwajeet,

    Was going through your blog post and would like to say its impressively helpful and effective in making the blog faster and more responsive.

    Thanks for sharing the article.

  3. Hi Vishwajeet,

    The information you have described is very important. seo is very important for our website which you very well explained.

    Thank you for sharing this article with us. 🙂

    Cheers!

    1. Hello Akash,

      Thank you for the comment.

      Yeah, SEO is important and one of the ranking factors is loading speed. Although it may not be one of the bigger factors, every little bit helps.

      – Mat

  4. Hello Vishwajeet,

    Thank you for the opportunity to share my writing here on your site.

    I hope you guys find the topic interesting and the content useful.

    Enjoy,

    – Mat

  5. Hi Mathias,

    Speed is the main reason behind the success of any website. I appreciate the points you shared in this post. Cache, image optimization, and lazy load plugins will help you to optimize the blog for search engines and traffic. Optimizing scripts is another working method to reduce your page loading time. We can do it via W3TC plugin.

    You explained the topic in really an interesting way. It was a great reading.

    Have a great week ahead.

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